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wood coasters for crafts
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$20.48avg listing price — sweet spot $15–$100
Price range
Great$5.77–$77.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good622.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Okay$127K$127K/yr · 163K searches
Signals No Dominant Brand