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wood burning letters
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.52avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.68–$64.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great447.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$92K$92K/yr · 142K searches
Growth
Bad-44.8%90-day search growth — must beat 0% to launch