47
wobbles
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good532.78avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Price range
Good$3.90–$29.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 54K searches
Signals No Dominant Brand