37
white streamers
Skip itPrices mostly outside the sweet spot ($4.93–$10.89) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Review moat
Good1,460.46avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad$6.55avg listing price — sweet spot $15–$100
Market size
Bad$64K$64K/yr · 60K searches
Price range
Bad$4.93–$10.89cheapest to priciest tracked listing — scored on the share inside $15–$100