60
white sidewalk chalk
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+74.4%90-day search growth — must beat 0% to launch
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.25–$35.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good940.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 48K searches