white paper bags
Worth a lookShows searches that convert (10.7% search→purchase), but soft demand (-52.4% this quarter) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Market size
Great$899K$899K/yr · 536K searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.93–$36.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,983.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-52.4%90-day search growth — must beat 0% to launch