44
white mica powder
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Review moat
Okay2,668.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.05–$19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 70K searches