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white htv sheets
Worth a lookShows searches that convert (22.5% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible22.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 444K searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Price range
Good$5.92–$33.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,741.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand