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white glitter
Skip itPrices mostly outside the sweet spot ($5.01–$11.02) — this niche doesn't clear our bar today.
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay1,850.19avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.60avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 127K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$5.01–$11.02cheapest to priciest tracked listing — scored on the share inside $15–$100