50
white fabric paint
Worth a lookShows searches that convert (9.2% search→purchase), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$226K$226K/yr · 252K searches
Review moat
Okay2,899.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.18–$20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.72avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand