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white fabric marker
Worth a lookShows searches that convert (13.8% search→purchase), but prices mostly outside the sweet spot ($4.28–$9.32) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 141K searches
Review moat
Bad4,188.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Price range
Bad$4.28–$9.32cheapest to priciest tracked listing — scored on the share inside $15–$100