45
white clay beads
Skip itPrices mostly outside the sweet spot ($4.75–$7.89) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great431.93avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.98avg listing price — sweet spot $15–$100
Market size
Bad$21K$21K/yr · 31K searches
Price range
Bad$4.75–$7.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier