50
white charcoal pencils
Worth a lookShows low returns (0.7%), but soft demand (+1.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.04avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$4.03–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$203K$203K/yr · 85K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,433.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch