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white chalk paint
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Price range
Good$3.03–$29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Okay$148K$148K/yr · 102K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad9,734avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand