45
white bulletin board paper
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$22.86avg listing price — sweet spot $15–$100
Price range
Great$7.33–$39.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.4%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,689.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 63K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf