45
whipped soap base
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.42avg listing price — sweet spot $15–$100
Price range
Incredible$19.59–$49.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great173.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 52K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock