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wellokb alcohol markers
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.00avg listing price — sweet spot $15–$100
Price range
Incredible$16.15–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,115.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 67K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch