49
wax string
Skip itA small market ($85K/yr) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.81–$24.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,937avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 173K searches
Signals No Dominant Brand