43
wax seal warmer
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Review moat
Great322.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.72–$22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 70K searches