43
wax seal sticks
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,250.94avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.16–$21.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.59avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 76K searches
Signals No Dominant Brand