48
wax melt molds
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good637.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.28–$26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 295K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch