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wax craft sticks
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Great$5.37–$59.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$643K$643K/yr · 311K searches
Review moat
Okay2,626.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand