47
waterproof fabric
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$6.01–$39.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good871.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.86avg listing price — sweet spot $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$31K$31K/yr · 504K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale