60
water rocket
Worth a lookShows a sweet-spot price point ($36.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$36.25avg listing price — sweet spot $15–$100
Growth
Great+93.3%90-day search growth — must beat 0% to launch
Price range
Great$10.81–$109.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,460.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$145K$145K/yr · 148K searches
Signals No Dominant Brand