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vine charcoal
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good636.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$79K$79K/yr · 58K searches
Price range
Bad$4.63–$16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.9%90-day search growth — must beat 0% to launch