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velvet yarn
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.24avg listing price — sweet spot $15–$100
Price range
Great$4.99–$45.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good810.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 377K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale