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vellum paper
Skip itPrices mostly outside the sweet spot ($5.55–$16.43) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,313.06avg incumbent reviews — the moat a new listing must climb
Market size
Good$346K$346K/yr · 526K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.55–$16.43cheapest to priciest tracked listing — scored on the share inside $15–$100