49
velcro sheet
Skip itSoft demand (-5.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Price range
Good$7.61–$29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,134.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 94K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch