50
velcro for couch cushions
Worth a lookShows searches that convert (13.0% search→purchase), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Market size
Good$405K$405K/yr · 212K searches
Price range
Okay$8.59–$21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,404.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf