52
upholstery thread
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($5.06–$15.48) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay$253K$253K/yr · 431K searches
Review moat
Okay2,037.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.06–$15.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand