38
turkey butter mold
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible35.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.55–$21.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 103K searches