44
tumbler holder
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good521.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.32–$28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 75K searches
Signals No Dominant Brand