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tufting gun
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Great311.25avg incumbent reviews — the moat a new listing must climb
Market size
Good$772K$772K/yr · 579K searches
Avg price
Good$151.55avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$79.95–$283.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price