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tufting cloth
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$29.31avg listing price — sweet spot $15–$100
Review moat
Great302.59avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.95–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$219K$219K/yr · 100K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch