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tshirt yarn
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great449.59avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Price range
Good$8.52–$22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$140K$140K/yr · 733K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale