38
tree train
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible78.03avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good$684K$684K/yr · 929K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$294.39avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 5% kills the launch gate
Price range
Bad$70.23–$476.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand