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travel scrapbook
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($68K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$19.13avg listing price — sweet spot $15–$100
Price range
Good$6.41–$38.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,561.53avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 241K searches
Signals No Dominant Brand