56
transfer paper
Worth a lookShows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$455K$455K/yr · 447K searches
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$4.09–$24.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,994.17avg incumbent reviews — the moat a new listing must climb