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tracing paper
Skip itPrices mostly outside the sweet spot ($4.09–$8.51) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good$714K$714K/yr · 729K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,703.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.66avg listing price — sweet spot $15–$100
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$4.09–$8.51cheapest to priciest tracked listing — scored on the share inside $15–$100