35
tmnt stickers
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great175avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Price range
Okay$4.94–$19.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 80K searches