33
thing 1 and thing 2 iron on patches
Skip itSoft demand (-89.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great377.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Price range
Okay$7.96–$18.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 48K searches
Growth
Bad-89.5%90-day search growth — must beat 0% to launch