46
thin wire for crafts
Skip itPrices mostly outside the sweet spot ($4.20–$12.81) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,554.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.54avg listing price — sweet spot $15–$100
Market size
Bad$43K$43K/yr · 78K searches
Price range
Bad$4.20–$12.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand