40
tapestry needle
Skip itPrices mostly outside the sweet spot ($3.20–$7.28) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Good$375K$375K/yr · 610K searches
Review moat
Okay2,198.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.17avg listing price — sweet spot $15–$100
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Price range
Bad$3.20–$7.28cheapest to priciest tracked listing — scored on the share inside $15–$100