50
taper candle mold
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($26K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$23.81avg listing price — sweet spot $15–$100
Review moat
Great116.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.62–$129.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 90K searches
Signals Quality Gap