44
tan tissue paper
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,522.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.47–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.70avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 39K searches