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tan construction paper
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Okay2,271.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.23–$23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$176K$176K/yr · 125K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Avg price
Bad$7.93avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand