53
tailors ham
Worth a lookShows low returns (1.2%), but soft demand (-2.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$18.47avg listing price — sweet spot $15–$100
Review moat
Great409.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.70–$38.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$132K$132K/yr · 93K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.3%90-day search growth — must beat 0% to launch