46
tag punch
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Review moat
Great172.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Price range
Good$6.15–$36.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 119K searches