45
super scissors
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.61avg listing price — sweet spot $15–$100
Price range
Incredible$23.04–$49.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+37.5%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$216K$216K/yr · 213K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,487.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf