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styrofoam eggs
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great313.85avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.11–$20.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 53K searches
Growth
Bad-73.0%90-day search growth — must beat 0% to launch